You are not going to successfully oppose a major planning application alone. Public opinion can be the key deciding factor in any planning application, and by collecting support from members of your community, you are increasing your chances of the planning application getting rejected. Now your job is to get people to add their voice to yours!

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This briefing note will show you how to set up a media strategy so that your campaign gains maximum exposure, influencing both key decision makers but also esuring maximim public support for your position.

You can guarantee that developers are feeding information to your target audience all the time, whether this is the positive aspects of their plans, details on their consultation exercises, figures from polls or questionnaire answers or detailed reports on their exhibitions and increasingly importantly on how the plans have evolved as a result of community input.

Using the media to broadcast your message is a great way of achieving your goal of informing people on your campaign and the reasons why you think the planning application should be rejected. If you use the media to get your campaign message out, you will need good relations with the reporters, a compelling reason for them to tell your story, as well as an easily understood point to your message. This guide will show you how you can achieve this.

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