This briefing note will show you how to set up a good organisation for opposing planning applications. It will also help you understand what research you need to unertake to make the most of your groups hard work.
Getting the right people in the right jobs is key to success in any enterprise and your campaign should be no different. Discuss with your supporters their skills. At a minimum, you will need a chairman, a financial director, a media Spokesman and an events organiser.
As with any campaign, knowing your enemy and the battleground can be decisive. By carefully planning your research, you can gain a comparative advantage. This is why I always recommend my clients to undertake a political and stakeholder audit.
These audits help to answer some of the essential questions as you begin to plan an effective communication strategy. Every campaign is different and unique. While certain basic principles can be applied to each campaign, it is important to have a complete understanding of the particular situation and the conditions in which your campaign will be waged. At some point in almost every campaign, someone says, "it is different here" or "you're not taking into account our particular situation."
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